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How To Stand Out From The Crowd

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Bruce Turkel is considered one of the top branding experts in the world. He is a member of the National Speakers Association and is a regular guest subject matter expert on CNN, NPR and Fox Business Channel. And he's been inducted into the Speaker Hall of Fame.

Turkel Brands is a global brand consultancy that works with Fortune 500 clients including Discovery Networks, Nike, Charles Schwab, Citicorp, The City of Miami, American Express and many more.

Turkel Brands was the company South Beach, Miami used go from a sleepy area to a top tourist attraction.

Bruce helps companies and individuals build their brand value with simple, clear explanations, anecdotes, and illustrations.

He's the author of a number of best-selling books on branding and marketing. His latest is entitled, Is That All There Is?: What Are You Doing For The Rest Of Your Life?

In his thought-provoking interview for my Sirius XM show, Bruce provides insights that teach us how to brand ourselves so we become “magnets” in the marketplace:

  1. A good brand makes people feel good; but a great brand makes people feel good about themselves!

  2. A great brand makes others feel good about the products or services you offer and in turn, they will help you market your business.

  3. All business is based on function (what you do). Yet, when you build your awareness based on function only, anyone who does that function can get hired. So, you must build a brand to make you stand out from the crowd!

  4. Some think a brand is merely your reputation. Reputation is a component of your brand, but there is more. A great brand deals with your thinking about them and how the brand makes others feel.

    For example, giving people a gift of Godiva chocolates and that they feel better about you because you gave them the best chocolate.

  5. Make it all about the customer and how they will feel and you will be on the way to building a great brand.

  6. Make an emotional connection in addition to a mental connection.

  7. Keep it simple. Make your brand easy to describe and remember. Describe what you do in 1 - 3 words, i.e. Volvo (safety), Porsche (performance) and Mercedes Benz (status).

  8. Make it quick to say and remember.

  9. Make it yours. What do you own? (Hollywood owns movies, even though there are other moviemaking locations (New York owns theatre).

  10. People use all 5 senses when they interact with your brand.

  11. Repeat, repeat, repeat the same message, over and over again.

  12. Be intentional. Make a conscious decision to make things happen as to what you want to do. Then go for it.

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To order Bruce Turkel's book, Is That All There Is?: What Are You Doing For The Rest Of Your Life?, please click here.

This powerful Willie Jolley Wealthy Ways Show interview on Sirius XM Radio airs this Saturday at 4pm ET, next Tuesday and next Thursday at 6pm ET on channel 141-HUR Voices.

It will also be available on The Willie Jolley Wealthy Ways Podcast on C Suite Radio next week. Listen and be inspired!

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