Video Newsletter: Beyonce's Father Explains The The DNA of Achievers
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Beyoncé's
Father Explains The The DNA of
Achievers | |
Everyone
knows Beyoncé, but most people do not know who created Beyonce, both physically
and materially.
It is her father, Mathew Knowles.
Mathew
Knowles took Beyoncé to her many music lessons as a child. He knew his daughter
had talent, but didn’t know what to do about it.
Beyoncé
started a music group with two friends, and named the group, Destiny’s Child.
Mathew hired a manager for the group, but the manager left them high and dry
before an engagement. Mathew decided to step in–even though he knew nothing
about the music business.
He became a student of the music
business, mixing that information with what he knew as a corporate sales and
marketing executive.
Knowles
went on to make Destiny’s Child one of the biggest entertaining groups in the
world; and then on to launch his daughter into her solo career. The rest is
history.
In
this very powerful interview for my Sirius XM Wealthy Ways Show, Mathew Knowles
shares secrets to his success.
He
says:
- It
is critical to focus on "The Who, The What and The Why" of business!
The
WHO is about your customer. In order to win, you must know who your customer is
and stay focused on them. Once you figure out who your customer is, you must
constantly reach out to them!
The WHAT is about the product and all about
that product.
And lastly, the WHY is about the reason a person will buy
the product from you.
- Whatever
you want to succeed at, you must be willing to learn. You need not know the
details at the beginning, but those who are wiling to learn tend to have a
better ending result.
- Branding
is critical! It's about what differentiates you from the competition. Knowles
decided to brand Beyonce as an entertainer, not a singer. His reasoning? Singers
can be found in any choir.
- Think
globally, not just locally. There is a big world in which to make money!
- Lose
the ego! Ego is the anesthesia that deadens the pain of stupidity!
- Do
not let mistakes stop you. Use mistakes as opportunities to grow, not
quit.
- Excellence
should be the goal, not perfection. Perfection is the enemy of profitability.
Flexibility and excellence are more important in creating ongoing
profits.
- Keep
learning, keep growing and keep trying! The potential for success is
unlimited!
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To
order a copy of Mathew Knowles book, The
DNA of Achievers: Ten Traits of Highly Successful Professionals, please
click here.
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This
powerful Willie Jolley Wealthy Ways Show interview on Sirius XM Radio airs this
Saturday at 4pm ET, next Tuesday and next Thursday at 6pm ET on channel 141-HUR
Voices.
It
is also available on The Willie Jolley Wealthy Ways Podcast on
C Suite Radio. Listen and be inspired!
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Watch
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The
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Fight
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What
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