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Video Newsletter: Beyonce's Father Explains The The DNA of Achievers

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Beyoncé's Father Explains The The DNA of Achievers

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Sirius XM Replay

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Everyone knows Beyoncé, but most people do not know who created Beyonce, both physically and materially.

It is her father, Mathew Knowles.

Mathew Knowles took Beyoncé to her many music lessons as a child. He knew his daughter had talent, but didn’t know what to do about it.

Beyoncé started a music group with two friends, and named the group, Destiny’s Child. Mathew hired a manager for the group, but the manager left them high and dry before an engagement. Mathew decided to step in–even though he knew nothing about the music business.

He became a student of the music business, mixing that information with what he knew as a corporate sales and marketing executive.

Knowles went on to make Destiny’s Child one of the biggest entertaining groups in the world; and then on to launch his daughter into her solo career. The rest is history.

In this very powerful interview for my Sirius XM Wealthy Ways Show, Mathew Knowles shares secrets to his success.

He says:

  • It is critical to focus on "The Who, The What and The Why" of business!

    The WHO is about your customer. In order to win, you must know who your customer is and stay focused on them. Once you figure out who your customer is, you must constantly reach out to them!

    The WHAT is about the product and all about that product.

    And lastly, the WHY is about the reason a person will buy the product from you.

  • Whatever you want to succeed at, you must be willing to learn. You need not know the details at the beginning, but those who are wiling to learn tend to have a better ending result.

  • Branding is critical! It's about what differentiates you from the competition. Knowles decided to brand Beyonce as an entertainer, not a singer. His reasoning? Singers can be found in any choir.

  • Think globally, not just locally. There is a big world in which to make money!

  • Lose the ego! Ego is the anesthesia that deadens the pain of stupidity!

  • Do not let mistakes stop you. Use mistakes as opportunities to grow, not quit.

  • Excellence should be the goal, not perfection. Perfection is the enemy of profitability. Flexibility and excellence are more important in creating ongoing profits.

  • Keep learning, keep growing and keep trying! The potential for success is unlimited!

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To order a copy of Mathew Knowles book, The DNA of Achievers: Ten Traits of Highly Successful Professionals, please click here.

This powerful Willie Jolley Wealthy Ways Show interview on Sirius XM Radio airs this Saturday at 4pm ET, next Tuesday and next Thursday at 6pm ET on channel 141-HUR Voices.

It is also available on The Willie Jolley Wealthy Ways Podcast on
C Suite Radio. Listen and be inspired!

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A Great Idea To Help You and Your Team
"Come Back" from The Pandemic and Prosper!

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It has been almost a year and a half of setbacks!

The Pandemic, Economic Downturn, Massive Job Losses, Racial Strife, Social Upheaval...everyone is tired of the setbacks and are ready for a great “Comeback!"

We have a solution to the problem and wanted to share it with you!

Watch this “Comeback From Crisis” video by scanning the QR code in the graphic below...or simply going to

And if you're serious about creating a great comeback to help you get past the pandemic and prosper...give us a call at 202-723-8863.

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Follow Dr. Willie & Dee Jolley on Their NEW
Joint Social Media Accounts!

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You can now follow Willie and Dee at "A Jolley Marriage" on Facebook, Instagram and Twitter!

Starting next Monday, they will be streaming their "Make Love, Make Money, Make It Last! The Broadcast" show from their new Facebook and Instagram pages.

Be sure to follow them for relationship tips and notifications of upcoming events!

Please share this info with family and friends!

Follow Willie and Dee Below!

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Watch The Latest Episode Of
"Make Love, Make Money, Make It Last!
The Broadcast"

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Fight The Problem...Not Each Other!

What do you do when your spouse doesn’t support your career success?

In this episode of "Make Love, Make Money, Make It Last! The Broadcast," Dee and I shared the importance of effectively communicating with your spouse/partner, so that every discussion doesn't turn into a fight.

Watch the episode replay and share your comments with them! #JolleyMarriage

Watch this and past episodes and SUBSCRIBE to their YouTube channel here.

Order Dr. Willie and Dee Jolley's Make Love, Make Money, Make It Last! book here.

Dr. Willie Jolley on the Get Up Mornings with
Erica Campbell Show

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Here is where you can catch “Wake Up & Win with Dr. Willie Jolley.”

Monday - Friday at 8:20 a.m. ET / 7:20 a.m. CT

To listen to the show, you can:

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