Apple’s
commitment to the developer community has exponentially grown. Every year,
Apple® hosts the Worldwide Developers Conference to bring together 16 million
developers to change the world. Of course, not all 16 million developers can
physically attend the event in San Jose; only about 5,300 can. But Apple works
hard to make the videos available ASAP—usually within 24 hours.
This year,
machine learning is the centrifugal force pushing Apple to maintain the
forefront of innovation. Today’s announcements during WWDC 2017 are summarized
here:
tvOS™: More
than 50 partners will be available, including HBO, SHOWTIME®, and Amazon Prime
Video.
watchOS®:
Advanced activity integration continues to propel health goals by connecting to
watchOS-enabled fitness equipment.
Mac®: The
entire Mac product line showcases upgrades, boasting advanced graphics
performance, hardware updates, and the newest device: iMac® Pro.
macOS®:
macOS High Sierra is “fully baked” with features (one of many Keynote® puns
from CEO Tim Cook). Deep technology integrates hardware and software
seamlessly.
Virtual
Reality for Mac: Native VR support will be available in macOS High Sierra!
iOS: iOS 11
is announced, with Siri® advancements and a redesigned user interface.
iPad®: iOS
11 boosts the performance of the improved iPad to a new “desktop” feel.
HomePod:
Apple is seriously reinventing home music with the HomePod voice-activated
speaker.
iOS11
(iOS 11
lineup created by Parallels GmbH)
Now that you
have a short-handed idea of Apple’s latest announcements, here is a more
in-depth breakdown of the exciting new updates from the WWDC 2017 keynote
highlights:
tvOS: Apple
mentioned a very brief update to tvOS, such as nabbing another premium content
provider like Amazon Prime Video. Tim Cook promised upcoming updates
surrounding tvOS later in 2017. Don’t forget that the tvOS app is also
available on iPad and iPhone® devices, too.
watchOS: The
latest updates integrate iOS Siri machine learning into watchOS, making a
Siri-centric watch into an intelligent, proactive assistant right on your
wrist.
watchos
(WWDC 2017
Keynote: Apple Watch faces showcasing Siri, Kaleidoscope, and Woody from Toy
Story)
Apple Watch®
has been #1 in customer satisfaction for the smart-watch market, so it’s no
surprise there is an upcoming new version. Apple’s watchOS 4 wields some very
interesting features, such as a machine-learning Siri that customizes content
in real time. This real-time data will include weather, traffic, calendar
dates, movies, and other popular social events.
Also, new
faces are coming to watchOS! A trippy kaleidoscope face can be customized with
personal photos to make for a colorful display. And joining the kaleidoscope
face lineup will be a more familiar character line: Toy Story!
Activity
notifications have been updated to showcase personal achievement progress,
challenges, and to connect with popular exercise equipment such as Life Fitness
or even StairMaster.
watchOS 4 is
set to launch this fall. It will be available in beta form for developers to
test starting today.
Mac: The Mac
lineup has been the gold standard of desktops over the years, so a refresh has
been much-desired by users. Every iMac and MacBook® will be getting internal
updates with 7th generation Kaby Lake processors and a slight bump in graphics
performance.
The most
exciting news regarding the new Mac lineup is the newest member of the desktop
game: iMac Pro
iMac Pro
WWDC 2017
Keynote: iMac Pro desktop preview)
Boasting a
$4,999 price tag, the iMac Pro has more or less the same look and feel of a
27-inch iMac, but it’s jam-packed with profound hardware upgrades:
Processor:
Up to an 18-core Intel Xeon processor.
GPU:
Graphics will be powered by a Radeon Vega setup, with up to 16 GB of vRAM
(great for virtual reality opportunities).
RAM: Memory
up to 128 GB. A bit excessive, but it perpetuates the trend of being a power
machine for power users.
Storage: Up
to 4 terabytes of an SSD (solid state drive) hard drive.
Ports: iMac
Pro will include an SDXC port, four USB 3 ports, four Lightning® ports, an
Ethernet port, and a headphone jack (even though iOS devices no longer have
headphone-jack options). All these ports allow you to potentially connect up to
two external monitors and two external hard drives. What a sweet “dream” setup!
With a new
dark-gray finish with an updated Magic Keyboard and Magic Mouse® combo, this
iMac is the most attractive device we’ve seen—ever. The new Mac computers are
shipping today, and the new iMac Pro will follow suit in December 2017.
macOS High
Sierra: The heart of the Mac experience is macOS, and High Sierra is the OS we
hoped Sierra to be. To us, the most important update to High Sierra is the new
APFS file system replacing the hierarchical file system. Apple claims the
replacement will allow for a safer, faster, and more stable system. Here at
Parallels, we’re eager to begin testing the speed differences ourselves –
(don’t forget – you can use virtual machines to test Beta operating systems
such as macOS High Sierra before deciding to upgrade your Mac!)
(Apple’s
website adorns this image from the macOS High Sierra preview page)
On the
performance end, Safari’s JavaScript performance will be 80% faster than that
of Google Chrome™ and will include some serious security upgrades. The
intelligent browser will integrate machine learning to help block tracking of
your internet browsing history, which results in related ads. This allows you
to protect your privacy and keep those ads away while you browse. Additionally,
you can halt the annoying auto-play of videos on Safari. Still within the
performance realm, the Mail app will take up 35% less space than it has in the
past, saving that precious disk space.
The Photos
app is getting a much-desired refresh, with advanced photo editing tools and
easier photo management. Easier to manage and edit my photos? Yes, please.
Apple also
announced a new version of Metal graphics technology: Metal 2. Metal 2 is
outlining a blueprint for comprehensive video and graphic performance within
macOS High Sierra that allows graphics and machine learning to accelerate all
of your workflows. Developers now have access to Metal 2, wielding new APIs
that provide another 10x improvement of draw call throughput. For example,
developers have access to VR content creation and editing in real-time VR
environments! With Metal for VR in macOS High Sierra, Metal 2 will deliver
SteamVR, Unity technologies, and Unreal Engine SKD to the macOS.
Virtual
Reality for Mac: Metal 2 will provide native VR support in macOS High
Sierra. Innovations in macOS, combined
with the advances in Mac hardware, deliver new experiences such as virtual
reality and machine learning.
Virtual
Reality
(WWDC 2017
Keynote: Virtual Reality headset preview)
So, what
does this mean for VR gamers? VR gaming is not just for Window PCs! Valve is
optimizing their SteamVR for macOS, thus bringing VR to Mac, finally!
Also, Unity
and Epic are bringing their VR development tools to macOS, which unlocks HUGE
potential for developers. More exciting news for VR/360-degree environments:
later in 2017, Final Cut Pro® X will add support with the ability to import,
edit, and export 360-degree video.
iOS 11: iOS
dominates the mobile OS market with a 96% customer satisfaction rate and an
impressive 86% install base. iMessage has a redesigned app drawer to make apps
easier to access from iMessage—including ApplePay integration! Now you can send
or request payment directly in your messages. The Control Center is also
redesigned to have access to all features on one page. 3D Force Touch allows
for customizing your settings quickly.
Camera
updates include the ability to edit “live” photos and change the “still” or
“key” photo of the live shot. You can also add “loop” and “bounce” features to
add some sincere fun to live photos. Long exposure is now available for live
photos, which saves you from hauling a DSLR camera up a mountain to capture
that special moment.
Apple Maps
will provide detailed floor plans of many malls and popular airports.
Navigation has some huge upgrades, such as Do Not Disturb While Driving, which
mutes incoming notifications.
iOS 11 is a
giant step for iPhone and sets a new standard for iPad. Coming this autumn, iOS
11 will be available publically for free.
iPad: The
powerful iOS 11 brings some unexpected awesomeness to the iPad lineup.
Physically, Apple is sizing up the iPad display to 10.5 inches but keeping the
device at the 1-pound weight. iPad also boasts 30% faster CPU performance and
40% faster graphics performance. This is 500% faster than the original iPad! With
the adaptation of Metal 2 in combination with Apple Pencil®, the ability for
real-time editing is unreal. Rest in peace, Wacom.
Desktop-inspired
features such as “drag and drop” or multitasking is making the iPad feel less
restricted. However, the new update to iOS 11 and the iPad is Files! A
true-blue file system is FINALLY on the iPad. Not only is the File system
available to organize files on your device, third-party integration with cloud
providers such as Dropbox or Box allows your files to be available everywhere.
The app
Notes is killing the game with advancements from machine learning, making your
notes feel as natural as pencil on paper.
HomePod: The
latest form of innovation from Apple is a powerful speaker with Siri
integration: HomePod. This little beast sits at almost 7-inches tall, with
beautiful acoustic properties that boast seven tweeters, woofers, and bass
equalization to avoid sound distortion. Apple has created the HomePod with
three things in mind to make a GREAT smart speaker:
Rock the
House: Enjoy music free from distortion
Spatial
Awareness: Sound great, everywhere
Musicologist:
Siri works as your music specialist to help you learn more
Siri is not
a part of HomePod just to help you pause a song. Siri is integrated into
HomePod with the user in mind. Want to command Siri to turn off your lights?
Connect with the Apple HomeKit™ platform to control everything from air
conditioners to garage doors. Want more? Ask Siri the news, set up timers, get
sports updates, weather conditions, or even learn what the traffic commute is
like before you leave home.
New
technologies are at the center of what make Apple reliable, capable, and
innovative. Here at Parallels, we simply cannot wait to get our hands on these
new technologies to unleash the immense possibilities. Special thanks to Apple
for another wonderful WWDC Keynote.