Weekend Tweeting – I have been reading a number of articles that are indicating something
I have been mentioning for a couple years. That weekend engagement activity is
higher than during the ‘normal’ business week. Some of the reports
mention that less than 20% of business are tweeting on Saturday or
Sunday. If you are trying to attract followers and customers and you're
not actively tweeting on the weekend, you're missing massive
opportunities. Think about the schedule of your audience – many people
are living a Monday thru Friday life based on work, school, kids and other
commitments. Their weekend is the time they have to catch up on their social
networking sites. If you are reluctant to tweet live on the weekend, at
the very least use applications like Tweet Money, Hootsuite, Tweetdeck or Buffer to
schedule messages to be posted while you're away from the computer and still
expand your brand and markets.
Twitter Not
Just for Kids anymore - The
fastest growing demographics on Twitter is the 55-64 year age bracket.
The most rapidly expanding age group on both Facebook and Google + is the 45-54
year olds. These numbers definitely show that the myth that social
networking sites are something kids do – is busted. What this means for
many businesses that cater to customers over the age of 45, your chances of
success in reaching your audience with Twitter and other sites has dramatically
shifted in your favor.
If you are unclear on how to
use Twitter to reach your audience, I would be delighted to help you develop
your Twitter Strategy so that You can become the Master of Your
Twitterverse. For
a small investment of $25 – a $100 value - we will get together
for a 30 to 40 minute phone call to review your Twitter account history, and
determine the best plan to expand your brand, reach new targeted followers,
create raving fans and a loyal community.
Get the details and schedule your session here > >
Happy Tweeting!