2
Essential Questions Your Twitter Profile Must Answer
You would never think to go to
a networking event without business cards. Would
you?
Then it makes absolute sense
to take advantage of your profile, and tell your audience what you are all
about.
Completing your bio is an
essential foundation for setting up your social media account, and should
accurately portray your current position, skills, experience, etc. Updating
your profile is smart in many ways. By not upgrading your bio, it gives an
indication that you and your business are not
growing and probably will not fill
the needs of your prospects.
Your social media profile and
header answer a number of questions. The new visitor to your page is looking to
determine if you are follow worthy and if you can solve their problems. Those questions are fired off in the heads of
the reader within a couple of seconds.
The Questions . . .
Who Are You?
People are looking to connect
with people, so your bio should tell us your name. This should be common sense,
but you’d be surprised on how many accounts do not include their name.
It is best to use your
preferred name and use that same name across all of your social networks.
Consistency is vital. Your connections will be looking for ‘you’ in their other accounts. Using ‘Joe’ on one, and ‘Joseph’ or ‘Joey’ on
others will confuse them, and a confused mind never buys. They will click away from your page.
People with common first and
last names must make sure that they
have unique differentiations in their bio and header. Also, a photo is
absolutely essential, so people can pick you out of a lineup of Joe Millers.
Businesses need to be clear in
separating the many accounts they may have for departments or branches with
distinctions. An example: Best Buy has
separate accounts. Their main account, Canada, Support, News, Deals and
CSR.
What Do You
Do?
This is an opportunity to
share your skills and interests with your audience. With LinkedIn and Facebook
you have more opportunities to highlight accomplishments, affiliations,
employers and to include a resume.
Twitter is unique in that your
profile is limited to 160 characters. It is vital to be as succinct as possible.
Brevity will become your best friend on
Twitter, so eliminate non-essentials words. Focus on using key words. People
may be looking for solutions you can provide. Twitter bios and tweets are
searchable. You’re going to want to be found by people you can provide services
to.
The headers on all social
sites are essentially a billboard to graciously grab the attention of the
visitor. Be certain to convey how you
can help them, and how they can connect with you.
People are primarily online
for the purpose of answering questions and solving problems. By paying attention to these 2 Essential Questions, you will attract more followers, expand your
reach and generate new traffic to your website.
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If you would like to connect
with Gary, or to learn more about his programs, drop him an email: Gary@garyloper.com