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Does
email marketing work?
The short answer is YES!
But let’s look at some numbers for proof.
According to Hubspot:
? The ROI on email marketing is $36 for every $1 spent.
? 61% of consumers prefer to be contacted by brands
through email
? 320% more revenue is driven from automated emails than
non-automated emails.
? And, how about this stat from OptinMonster: 99% of email users check their email daily.
Those are some pretty
powerful numbers.
I’ve seen the power of
email marketing in my own business. I attended a couple of Asheville Area
Chamber of Commerce networking events recently and just in those two events,
half a dozen people commented on my emails. They read them. They watch the
videos I send. They appreciate the valuable marketing content.
So, yes, email marketing
works. But you have to commit to consistency.
Email
marketing isn’t a bother.
My family loves the TV
sitcom “The Middle.” It’s a hilarious show about an Indiana family of five just
doing their best to get by. [Seriously, watch it if you haven’t!] Anytime they
invite one of the grandfathers, Big Mike, over for dinner or offer to help him
with something he says, “Well, I don’t want to be a bother.”
Of course, it’s ridiculous.
They want him to come to Thanksgiving dinner. They want to help him when he’s
sick. The same is true for your customers. They want to hear from you. They
don’t consider you a bother.
At some point, they
purchased a product or service from you, signed up for a class, downloaded your
freebie, or opted into your email list via your website. They willingly raised
their hand and said, “Send me information about your business.”
Don’t automatically assume
your emails are a bother!
You aren’t bothering
current and potential customers … if you’re sending them valuable content.
And that
brings me to the content concern: What do I send in my emails?
Another great question
because we don’t want to email people just because. We want to earn the right to
drop into their inbox, and we do that by sending valuable content and useful
information that will help them solve a problem or be more successful in their
life, business, finances, family, etc.
Approach your email content
with a helpful and generous mindset. Our nurture emails are designed to do just
what they say: nurture your audience. Give them info that is helpful and
positions you as a trusted guide making their life better.
OK, have I convinced you
email is one of the most powerful tools in your marketing arsenal?
Holly
Fisher is the owner of Fisher Creative Marketing
and a StoryBrand Certified
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