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Be Relevant Or Be Ignored By Your Customers

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This week’s special guest on my Willie Jolley Wealthy Ways Sirius XM Show, is Bill Cates. He’s a Hall of Fame Speaker, best-selling author and an iconic international financial referral consultant and coach.

As a very successful entrepreneur, Bill has started and sold two book publishing companies. Since then, he has written several best-selling books that have helped others grow their businesses.

His books are: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance.

Bill Cates has been featured in Success Magazine, Entrepreneur Magazine, Selling Power, the Huffington Post and The Wall Street Journal! And even Money Magazine featured him for his personal business success!

Bill is a founding member of the Million Dollar Speakers Group. which includes speaking professionals who have generated annual incomes in excess of one million dollars!

In this powerful interview, Bill Cates offers 10 thought provoking concepts:

  1. Relevance is when your message cuts through the marketing noise we all get daily; and makes people stop and listen to you, so that you stand out from the crowd.

  2. “Relevance becomes radical” when your message is sent from person to person via a personal reference, or referral. That is… they help you get you and your business to the attention of other people in their network.

  3. The fastest way to be relevant to someone who does not know you is through “borrowed trust!” That is…to be introduced by someone they trust. Example, you refer your mechanic or your dentist; and they use their services directly because they trust you!

  4. Growing your wealth starts with understanding how money works. It’s an unlimited resource. You might not have all you want in your bank account, but money itself is unlimited! The key to getting more money is to understand that money flows. Your job is to get in the flow!

  5. The “money flow” starts with an abundant mindset. When you think “abundance” you actually open your mind to the great opportunities that are all around you.

  6. “Radical relevance” means to be clear on who is your “target market;” then focus your marketing efforts on them.

  7. The clearer we are on our target, plus the value we can bring to that customer, the quicker the customer will want to spend money with us.

  8. Brain science teaches us that our brains are designed to filter out the noise and to focus on that which is relevant to us per our goals and dreams.

  9. Our brains are bombarded with an endless stream of information 24/7. But, the right message, gotten to the right person will persuade them to be attracted to your message; then make them want to do business with you.

  10. People want to be happy in life, love and their finances. The right message will attract them to the items that they will spend their money on that makes them feel happy!
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To order any of Bill Cates' best-selling books, please visit


Listen to this new Willie Jolley Wealthy Ways Show interview on Sirius XM Radio channel 141-HUR Voices Saturday at 4pm ET, Tuesday and Thursday at 6pm ET

For immediate access to all other interviews, download The Willie Jolley Wealthy Ways Podcast on C-Suite Radio, Apple Podcasts, iHeart Radio, Spotify, Stitcher, TuneIn, or wherever else you get your podcasts. Listen and be inspired!

Be Relevant Or Be Ignored By Your Customers

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