Content Marketing Insights?—?Aligning Your Content with Your Goals

Aim at Your Target and Win Big with Content Marketing

What form of content should you shape for your audience? The cornerstone of this query lies in pinpointing the goal for that content.

What are your aspirations for the content? The goal determines the nature of content you’ll craft.

Aim?—?Amplify Your Brand’s Recognition

One prevalent goal for content is to amplify the recognition of your brand. This content is disseminated across all potential platforms frequented by your target market, hoping they stumble upon it and are intrigued enough to explore your offerings further.

The primary function of this content is to enhance your reputation, build brand visibility, and initiate trust and credibility building. Content examples for this goal encompass blog posts, podcasts, social media posts, videos, infographics, and images that are accessible and distributed across all conceivable platforms.

This content serves as an introduction and displays your expertise by offering something of value to your target audience.

Aim?—?Generate and Evaluate Leads

Content creation may also aim at generating and assessing leads. This content assists in identifying potential buyers within your sales funnel to whom you can extend offers. At this juncture, the audience is familiar with your brand.

They are exploring if you have something more valuable to offer and determining whether you’re worth their time. Content in this phase could range from reports, cheat sheets, courses, resource lists, to email messages, essentially content that provides a unique solution to one of the audience’s urgent problems.

Aim?—?Foster Strong Bonds

Another goal could be to foster robust relationships with your audience. They could either be existing customers or potential buyers, but a strong bond ensures loyalty and promotes repeat business.

This content should solve problems but also provide a personalized touch. It should be exclusive to your audience and highly unique. The distribution channels for this content are likely to be personal, such as email messages, social media content, or webinars.

This content not only achieves results but gets the best outcomes. Often, the audience is at a stage of assessing the results of the information you’ve provided.

Aim?—?Generate Revenue from Your Content

Finally, you could be crafting content with the intention of generating revenue. This could be achieved either by directly selling the content or producing promotional content that sells a product or service.

The quality of this content must justify the price the customer pays. Your authority on the subject needs to be well-established, and the content should offer unique solutions.

Promotional content should clearly articulate the benefits of the product, and the product should deliver on these benefits.

Designing an All-inclusive Content Marketing Strategy

It’s highly likely that your comprehensive content marketing strategy will incorporate more than one of the above goals.

For instance, you need content to attract people to your sales funnel, followed by content to nurture relationships, which then leads to paid content. Ensure each piece of content you craft aligns with a specific goal.

Eager to discover more about creating a content marketing strategy that will truly elevate your brand reputation?

Talk to Dr. Tami Patzer at tamisocialmedia@gmail.com

Meet Tami Patzer

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Tamara “Tami” Patzer is the creator of the Authority Footprint Formula and the creator/producer of Beyond of the Best Seller Marketing System.

She helps her clients share their big messages and big missions via book publishing, social media, and mass media exposure to help them have more impact, influence, and income.

She is the creator of the Daily Success® Institute and regularly is a featured guest on podcasts, radio shows, and TV news including ABC, NBC, CBS, CW, and Fox.

Tami Patzer is the creator and producer of the Daily Success Media Network featuring seven podcasts including Women Innovators, The Daily Success Show, and The Thought Leaders Show. She also is the publisher of international best sellers Beyond the Best Seller and Women Innovators.

Tami is known for her insight into authority marketing and online visibility as well as an educator and advocate for transformational leaders who want to be seen, heard, and found, so that they can make a huge impact, have more influence, and more income.

Her latest project is the Authority Footprint Founders Club. She is the News Category Director at Podcast Magazine and a popular host and guest on many podcasts. Tamara Patzer is a former editor and a member of the Pulitzer-prize nominated Sun Coast Media Group news team for coverage of Hurricane Charley. She is the creator of Florida Gulf Coast University’s Social Media Certification program and is a frequent social media expert guest on TV news programs across the nation.