Every profession or career endeavor requires one critical strategy for business growth and success: customer care.

Two incidents revealed themselves to emphasize the importance of proper customer care. Most companies typically focus on their call center to answer questions and occasionally help with disputes. However, there is more to client care that does not necessarily meet the eye up front.

The Topsy Turvey Feeling

The traditional saying is, ‘Money speaks louder than words. ‘People are caught in a financial quandary, needing professional assistance for their desired transactions as the company has its restrictions. For many, it feels as if they are trapped on a Ferris wheel, upside down with concern about what may be at stake.

One company, rated at the top of its industry, allowed a critical issue to slip through the cracks. Each new client that enters the system is typically appointed to an advisor. However, the one issue in question may soon lead to a loss of business in multiple ways.

A representative left the firm for health reasons. But given the nature of the business, it was alarming that a replacement had not been found a month later. They are still interviewing people to replace the person who left. Accordingly, hiring the right person, training them, and then having them contact clientele may take more months. All the while, the clientele depends on having an assigned representative to help them with critical matters. Clients may also leave the firm to find one with a better focus

The Worst Approach

Sadly, the following paragraph has been repetitive over time. Laziness is the worst approach and needs to either be pushed aside, or it’s wiser to quit the effort to do something more enjoyable.

While social platforms are an excellent extension of networking and connecting with potential clients, laziness hits many. Routinely, I receive messages about how individuals can teach me about sales, better communications, how to become an author and speaker, how to attract media attention, and the list continues. If they were willing to spend a few minutes ahead of time reviewing my online profile or my website, they would save face. They would save valuable time and increase business by contacting those needing help.

Golden Sales Lessons to Heed

Simplify the conversations and communications of all types to ensure each person understands the entire picture. Always ask questions so everyone has the correct meaning of the statements in progress. Next, the seller must ask the potential buyer whether they have questions to ensure full comprehension of all elements involved.

Finally, once the buyer agrees that they understand everything, it’s your turn to take control of the conversation and ask when they want to start using the service. Silence and patience are necessary for a decision to be announced.

Your Honest Review

The best lessons we learn are often from poor experiences. Consider which issues bothered you when attempting to do business with another, whether the seller or the buyer. Unraveling the details clarifies the better path and paves the way for a brighter tomorrow.

Always strive for the Smooth Sale!