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Is your marketing ready for 2011?

The New Year is a good time to review your marketing strategy and tactics to ensure you are doing right things right. To help you formulate your Marketing Resolutions, here are some questions to ask yourself:

  • Do we have a marketing strategy and plan for 2011? Are we using our limited dollars to maximize results?
  • Are marketing campaigns and tactics memorable? Do we try new things and take calculated risks?
  • Did we deliver on all our promises in 2010? Did we create customer loyalty?
  • Are we asking for references and referrals from customers?
  • Do customers have the same image of the business as we have?
  • Do customers and prospects understand what makes us different from others providing similar products and services?
  • Does the Unique Selling Proposition (USP) preferentially differentiate us?
  • Are we targeting the right people at the right time with the right message using the right medium?
  • Do we understand the "psychographics" of existing customers, and are we using this information to develop new business?
  • Are we maximizing brand identity? Does the brand send the right message?
  • Are we staying in touch with customers on a regular basis and providing value in our communications?
  • Are we using social media, electronic marketing and our web site effectively?
  • Are we waiting for the right time to start marketing or are we defying conventional wisdom?
  • Do we understand the competition and how they position against us?
  • Are we capitalizing on various marketing tactics: social media, networking, public relations, print, direct mail, e-marketing, events and tradeshows, advertising, customer contact…

3 Keys to Marketing Success…make it:

  1. Targeted: know your audience
  2. Measurable: know your impact
  3. Actionable: know your next move

Now is the time for uncommon sense and business as unusual.

Happy New Year and Happy Marketing!

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