If 86% of what you remember is seen and only 9% heard. Then why do we constantly rely on words to create profit during the sales process and negotiations? How do you insure your Key Topics are being remembered? Simple logic: you remember only 10% of new ideas in 8 hours ..you have the capacity of remembering 8 new ideas in an hour. Which means you remember around 7 new ideas in 8 hours. Of those 7 new ideas remembered, 86% was seen.