Podcasting is power! You can use podcast to become an overnight sensation?—?literally!

Let’s be honest, the world of podcasting has burst into the scene like a colorful firework, illuminating the night sky. Podcasts are not just a medium of entertainment; they’re an innovative tool that every business can utilize. Get ready to dive into six quirky ways to embrace the podcasting phenomenon. Let’s make some noise!

1. The New Product Parade ??

“People don’t buy goods and services. They buy relations, stories, and magic.”?—?Seth Godin.

Can you imagine sharing your latest product over a cup of tea, talking about it like it’s an old friend? Well, podcasting allows just that! Share your new product’s story, make it real, make it personal.

Activity to Do: Host a “Product Unveiling Party” on your podcast. Invite listeners to send in their questions, play a guessing game, and have fun with it!

2. The Stakeholders’ Secret Handbook ??

Investors, promoters, and sponsors, oh my! Give your stakeholders a VIP pass into the world of your business. Create a media kit that’s not just a cold, corporate brochure but a warm welcome into the family.

“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”?—?Douglas Adams.

Activity to Do: Create a special podcast episode interviewing various stakeholders. Ask them what excites them about your company. Make it a recurring segment!

3. The Audience Appreciation Show ??

Know your audience, and let your audience know you. Provide the information they crave, sprinkle it with the love they deserve.

“Know what your customers want most and what your company does best. Focus on where those two meet.”?—?Kevin Stirtz.

Activity to Do: Create an “Ask Me Anything” episode. Let your audience direct the conversation. Trust me; it’s pure gold!

4. The Industry Insider Club ??

Want to make waves? Turn the table and create a podcast not just for your customers but for your entire industry. Share insights, analyze trends, and let the industry secrets out.

Activity to Do: Host a monthly round table with industry leaders. Discuss, debate, and dissect the trends that are shaping the industry.

5. The Listener’s Lounge ???

Community is key, and the connection is king. Your listeners are your tribe, your extended family. Create a space for them to hang out, share ideas, and grow together.

“The strength of the team is each individual member. The strength of each member is the team.”?—?Phil Jackson.

Activity to Do: Create a virtual “Listener’s Lounge” where listeners can share ideas between shows. You can even host occasional virtual meetups!

6. The Repurpose Rocket ??

Old is gold, and in the world of content, it’s a treasure trove waiting to be explored. Turn that blog post, that viral tweet, or that favorite email into a podcast episode.

Activity to Do: Invite listeners to pick their favorite content from your business and turn it into a special podcast episode. Maybe a “Blast from the Past” segment?

Contact Dr. Tami Patzer at tamisocialmedia@gmail.com