Make Them Laugh: How Humor Can Elevate Your Social Media Presence
Who doesn’t love a good laugh? Humor has this magical ability to draw people in and create connections.
Photo by Tim Mossholder on UnsplashMark Twain once said, “The human race has one really effective weapon, and that is laughter.” So why not wield this weapon on social media to engage your audience and grow your following? Let’s dive into the why, what, and how of using humor on social media.
The Magic of Laughter
Humor is more than just a momentary giggle; it creates bonds and makes messages stick in our minds. As the brilliant Victor Borge observed, “Laughter is the shortest distance between two people.” If you want your brand to be more relatable and memorable, humor is your ticket.
Brands Winning with Wit
Wendy’s Twitter account is a masterclass in playful wit. They once responded to a user’s query about what to order at McDonald’s with, “Directions to the nearest Wendy’s.” This humor creates a lively and approachable brand image.
Quote the Greats or Be Original
You can share funny quotes from comedians like Ellen DeGeneres’s classic line, “Follow your passion. Stay true to yourself. Never follow someone else’s path.” Then, she adds, “unless you’re in the woods and you’re lost and you see a path, then by all means, you should follow that.”
Or, why not pen some of your own witty observations? It’s a great way to show off your brand’s unique personality.
Visual Comedy for the Win
Using memes, GIFs, or funny videos can add spice to your posts. As Charlie Chaplin put it, “A day without laughter is a day wasted.” Don’t waste your social media posts; make them laugh-inducing.
How You Can Inject Humor
- Embrace Puns: They can be simple yet effective.
- Create Funny Videos: A short, humorous clip can make someone’s day.
- Use Memes and GIFs: Make sure they align with your brand’s voice.
- Engage with Witty Replies: Interaction fuels social media; make yours entertaining.
Activities to Spark Creativity
- Meme Mondays: Encourage followers to share their favorite memes related to your industry.
- Caption This Fridays: Post a funny image and ask your audience to caption it.
- Humor Challenges: Set weekly humor challenges and reward the best contributions.
Implementation Steps
- Know Your Audience: Understand what makes them laugh.
- Stay True to Your Brand: Your humor should resonate with your brand’s voice.
- Monitor Responses: See what works and adapt accordingly.
- Engage with Your Followers: Reply, share, and keep the humorous conversation going.
- Keep It Light and Respectful: Humor can be subjective, so always consider your audience’s sensitivities.
Use Humor and Win
Laughter can be a key ingredient in the recipe for social media success. As Steve Jobs said, “The most powerful person in the world is the storyteller.” So why not tell your story with a touch of humor? Happy chuckling, and may your social media feed be filled with joy, connection, and growth!
Contact Dr. Tami Patzer at tamisocialmedia@gmail.com
Meet Tami Patzer
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Tamara “Tami” Patzer is the creator of the Authority Footprint Formula and the creator/producer of Beyond of the Best Seller Marketing System.
She helps her clients share their big messages and big missions via book publishing, social media, and mass media exposure to help them have more impact, influence, and income.
She is the creator of the Daily Success® Institute and regularly is a featured guest on podcasts, radio shows, and TV news including ABC, NBC, CBS, CW, and Fox.
Tami Patzer is the creator and producer of the Daily Success Media Network featuring seven podcasts including Women Innovators, The Daily Success Show, and The Thought Leaders Show. She also is the publisher of international best sellers Beyond the Best Seller and Women Innovators.
Tami is known for her insight into authority marketing and online visibility as well as an educator and advocate for transformational leaders who want to be seen, heard, and found, so that they can make a huge impact, have more influence, and more income.
Her latest project is the Authority Footprint Founders Club. She is the News Category Director at Podcast Magazine and a popular host and guest on many podcasts. Tamara Patzer is a former editor and a member of the Pulitzer-prize nominated Sun Coast Media Group news team for coverage of Hurricane Charley. She is the creator of Florida Gulf Coast University’s Social Media Certification program and is a frequent social media expert guest on TV news programs across the nation.