For Immediate Release:
For over
80 years, victory, legend, and tradition have been part of the Indianapolis Motor
Speedway’s 500 mile race. At this year’s 100th running of the Memorial Day
Classic, a legendary name is planning to return.
Eddie
Sachs Jr., owner of Eddie Sachs Racing, is the son of famous racer and
personality Eddie Sachs. The senior Sachs, who lost his life in a 1964 crash at
the 500, is memorialized as one of the top contenders in USAC Sprints, Midgets
and IndyCar, and accepted as the fan favorite during the 1960’s golden era.
Sachs Jr.,
has expanded ESR adding a CFO, marketing head and president to his organization. The
goal is to find others interested in partnering to return the Sachs name to the
Speedway.
“The pull
in my heart to compete at Indy has always been a part of me”, revealed Sachs
Jr. “Though ESR has been competing in USAC Silver Crown and Sprints since 2010, and
Midgets for a bit longer, we recognize the finances necessary to fully compete
at Indy are significant.
“I feel our program can represent the human
side of the sport better than most,” he explained, “and with the Sachs legend,
convey a unique and endearing story; a wonderful marketing opportunity.”
The ‘Road
to Indy’, as most veterans know, was the path taken by a host of great drivers
including Foyt, Mears, and the Andrettis. The sometime treacherous journey evolved
from the grass routes of competition into USAC Midgets, Sprints and eventually
the Indy 500. It was a different time, and considered by many, a more enjoyable
era.
Sachs
explained, “Our team is working hard to bring the fun/fan connection back to
Indycar and onto the 500 grid for 2016. We want to rekindle the joy and buzz
that was so apparent during the 60’s; bringing back some of the luster that era
provided to the 21st century.”
Many
believe the ESR story will resonate across an extensive audience of race fans and the
public; pushing back marketing constraints because of its true-life narrative
and power to touch a huge physiographic profile of people.
Fans can look
for the Eddie Sachs name to be back at the 100th running of the INDY
500 - the largest single-day sporting event in the world – broadcast throughout
the world.
For
information on partnerships Contact:
Eddie
Sachs Jr.-Owner Rick Raducha - Marketing
(586)
292-6415 (860)
796-7223