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Get This Strategy Now for Corporate vs. Public Speaking in Speakers News You Can Use!

Dear Speaker and Entrepreneur,

You're a public speaker, so now what? This week in “Speakers News You Can Use”, I will be talking about the difference between corporate and public speaking markets and show you how to navigate them. You've got to check out my strategic approach. I'll be on the Speakers Cruise when you receive this message. Wish you were here! If you aren't with me this year, I hope you can come next year.

Navigating the Corporate vs. Public Speaking Markets: A Strategic Approach for Speakers

As a professional speaker and coach, choosing the right market is a key part of building a sustainable and profitable speaking business. Typically, speakers focus on one of three primary markets: Corporate, Public, or Associations. Each market has unique characteristics, target audiences, and financial opportunities. However, when we talk about professional speaking, it’s crucial to define the market by one essential factor: who pays the fee.

Let’s focus on two dominant markets for professional speakers: the Corporate market and the Public market. These two provide a range of opportunities for speakers, but they also come with their own challenges and experiences. As a speaker who specializes in topics such as closing the deal, networking, and mindset mastery, I’ve found that these subjects appeal broadly across different industries and audience types. Yet, understanding how these markets differ is vital to delivering value and securing ongoing engagements.

The Corporate Speaking Market

In the Corporate market, the primary clients are CEOs, executives, or decision-makers within companies, often large organizations like Fortune 500 or Fortune 100 firms. These companies invest in speaking engagements for various reasons, from sales training to leadership development, and expect a high level of professionalism and expertise.

The experience of speaking in the corporate market is usually structured and formal. When you speak to a corporate sales team or executive group, the expectations are clear: you’re there to provide actionable insights that tie directly to their business goals, whether it’s improving sales performance, increasing productivity, or refining leadership skills.

Here are a few key characteristics of corporate speaking:

  1. Higher fees: Corporations generally have larger budgets for professional development and are willing to pay top dollar for expert speakers who can drive results. This market can be highly lucrative if you position yourself as a subject matter expert.

  2. Customization: Corporations expect tailored content that speaks directly to their challenges. A generic presentation won’t cut it; you’ll need to deeply understand their business and industry to deliver value.

  3. Repeat business: When you deliver excellent results, corporate clients are likely to invite you back for additional engagements or refer you to other departments or companies within their network.

The Public Speaking Market

On the other hand, the Public market includes seminars, workshops, and conferences where attendees pay directly to hear you speak. This market is more accessible in terms of entry because you control the event's content and pricing structure, but it requires more entrepreneurial effort. You’re responsible for marketing the event, selling tickets, and ensuring a high turnout.

Speaking in the public market comes with its own unique experience:

  1. Varied audience: Public speaking events attract a mix of attendees, ranging from entrepreneurs to individuals looking to improve their personal or professional lives. This variety requires a flexible speaking style that resonates with a broad audience.

  2. More freedom: Unlike the corporate market, where customization is key, public speaking engagements offer more freedom to craft your message according to your expertise. You have greater control over the event’s content and structure.

  3. Revenue diversification: Public speaking events allow for multiple revenue streams, including ticket sales, book or product sales, and upselling additional services such as coaching or online courses.

Action Steps for Q4

As we enter the final quarter of the year, here are three things you can start doing now to position yourself for success in both markets:

  1. Target high-value corporate clients: Research companies investing heavily in employee development and tailor your offerings to address their specific needs.

  2. Host your own public event: Leverage your expertise to create seminars or workshops that attract a wide audience, focusing on relevant topics that will drive ticket sales.

  3. Enhance your digital presence: Strengthen your online platforms and showcase testimonials from both corporate and public speaking engagements to build credibility and reach new clients.

By strategically targeting both corporate and public speaking markets, you can diversify your income streams, expand your reach, and ensure a consistent flow of opportunities.

One more thing...I will be on The Speakers Cruise this week so the next PGA (Paid Gig Accelerator Masterclass) will be Oct. 2nd, 2024 at 6 PM ET. Click Here to Register Now!

 

CLICK HERE TO REGISTER

Yeah for PGA! PGA 2.0 is All You Need to Know when it comes to public speaking. It is your ultimate roadmap to booking high-paying speaking gigs consistently and effortlessly!

In this power-packed masterclass, I'll be sharing my proven strategies, insider secrets, and actionable tactics that have helped countless speakers like you transform their passion into profit.

Here's what you can expect from PGA 2.0:

  • Learn how to position yourself as an irresistible speaker that event organizers can't wait to book.

  • Discover the hidden opportunities to find and secure paid speaking gigs.

  • Unlock the secrets to negotiating higher fees and maximizing your earning potential.

  • Get insider tips on building long-lasting relationships with event planners and organizers.

And much more so register NOW!

Register for PGA 2.0 Here!

 

Join my affiliate program and help me spread the word. I will give you your own special link to invite people to my complimentary masterclass. Whenever someone decides to work with me that your referred, you get rewarded. Click Here to become an affiliate now.

Best Regards,

STAY CONNECTED...

Stay informed with our weekly newsletter as we continue to share insights into the world and business of public speaking.

Business Coach for Public Speakers and Entrepreneurs

"The only speaking coach in the world that guarantees $150k in your first year of public speaking or she will work with you until you make it."


Copyright © 2024 Orly Amor Enterprises, All Rights Reserved.

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