Dear Speaker and
Entrepreneur,
In this Edition of Speaker's
News You Can Use:
Writing Compelling Speaker
Proposals
When it comes to building a
successful career in public speaking, creating compelling speaker proposals and
marketing materials is crucial, especially when targeting corporations or
high-stakes opportunities. However, let me clear something up: you don’t need a
media sheet or press kit like the old-school advice you’ll find floating around.
These outdated methods are flashy but lack the substance that truly matters to
event planners and coordinators.
As the only business coach for public
speakers in the world who guarantees you’ll make $150K in your first year—or
I’ll work with you until you do!
I’ve seen what works and what doesn’t
when it comes to getting booked. Let me show you how to approach your speaker
proposals and marketing materials in a way that gets results.
Flashy vs. To the
Point
In today’s market, event planners
don’t have time to sift through flashy designs and overstuffed press kits. What
they’re looking for is clear, concise, and relevant information that tells them
exactly why you’re the right fit for their event. A speaker sheet can be a great
tool, but it’s often not enough. And here’s a little secret: 98% of speaker
sheets out there are done wrong.
It’s not that these sheets lack the
right information. Most of them include the basics: your bio, topics, and
testimonials. The problem is that they’re not designed with the event planner’s
perspective in mind. Event planners want quick, digestible details that align
with their specific needs. They don’t want to wade through unnecessary jargon or
irrelevant fluff. This is why understanding their language and priorities is
critical.
Avoiding the Word
“Niche”
One of the most common mistakes
speakers make is over-focusing on their “niche.” You can use the word Genre
instead. While it’s important to know your expertise, the term “niche” doesn’t
resonate with event planners. They’re not searching for a “niche speaker.”
They’re looking for someone who can solve their audience’s problems, provide
value, and deliver an engaging presentation. Instead of highlighting your niche,
focus on how your message aligns with the goals of their
event.