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Value vs. Price

Choose to add value over discounts whenever possible. Practically everyone I ask thinks the price is what customers are looking for. The truth is value is what they want. Why does not every person buy a Nissan Versa, or Chevy Spark?  Because there are more factors than price. The number one thing people are looking for is a good value. By making your product offering better with more built-in value then you can keep more money on the sales you do make and the client brags about the great deal to there friends. One of the methods you can consider is bundling. If you have a restaurant perhaps you do the math and it makes sense to give a free bottle of wine when 4 adults or more order food on the same ticket. The customer will do the math and see it is a way better deal to come to you and get the bottle of wine than going to your competitor and only get 10% off the order. The trick is figuring your cost, your actuals show that you are only loosing in this example $6 per $100 spent vs. $10 per $100 with the 10% off meals sale. Think how you can add value and customers will be beating down your door. - Jess Tiffany Get Jess' book on Amazon C.E.O. MNU If your business needs a makeover, or a touch-up let me know.

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