Connecting where your market really lives is critical to keeping your name, brand and offer top-of-mind in the prospect pool and with the current client base you have. Making sure your name is where the market is, is a critical factor to success. Whether you are positioned as a B2B, B2C, C2C or hybrid of something in the middle, applying social media into your arsenal of ways to reach the market and stay connected to the market is thenew normal!