#TwitterTips: Secrets About Twitter, Part 1
One of the
services I provide for my clients is managing their accounts to help them
attract followers and create a bigger audience.
There are a
number of things that people need to do well for their business. To learn
something new is like reinventing the wheel, so to work with someone who has
mastered Twitter is only smart business. Focus on your strengths and delegate
to the experts.
With so
much social media, it is hard to find time to do it all. An additional complication
to that is all the rabbit holes you can fall into. You can accomplish what you
need to do on Twitter when you are first starting out. Most likely, if you have
less than 30,000 or even 50,000 followers, you probably can manage it in 2
separate 20-minute segments a day. Be active on Twitter, post some tweets and retweets,
share some articles, comment on people’s stuff; and if you do that twice a day,
you will create a decent presence. But, as your list and audience grows, it
will take a little more time.
That is why
you have to grow and expand, and train someone on your staff who is familiar
with the nuances of your business, so they can answer in your voice. That is
one thing I do not do for my clients.
I cannot answer customer’s questions in their voice. That is an authentic part
of the business that most people do not realize. Some people will automate
that. You can get some results, but really this is a ‘people-to-people’
business. People want to connect with a live person in a voice of that company.
If you want
to build your business on Twitter, I view it as social media has leveled the
playing field. So, a good example of this can be taken from one of my good
friends and business partners, Bob Burg. He calls it The Golden Rule of Business Networking. This is important to
remember, he states … “That all things being equal, people are going to do
business with, and refer business to, people they know, like and trust.” “Know, like and trust” has almost become
cliché, so I like to focus on the beginning of the statement ...”all things being equal.”
There are
100’s, 1000’s, maybe 100 of 1000’s of people doing the same thing we are doing.
So, with social media we have an opportunity with personal engagement, with the
way we tweet to create an unequal advantage in our favor. When people have a
need for our services and/or products, they will remember us and we will be topmost
in their mind.
Importantly,
if you build a relationship, rapport, and a larger audience, and if that
audience does not need your services, they will refer you to the people they
know. That becomes exponential growth and a marketing aspect. What will that cost
you for a half million impressions, if you have 50 people retweeting your
stuff? It is only a win-win.
Some of the
last of the boomers do not understand or see the importance of relationship
building. There are a lot of marketers on social media now who are still using
the 1970’s sales’ tactics. It is broadcast, broadcast, broadcast, come and buy
my stuff. But, then again consumers have so many choices now online or offline.
So, create that connection, and give them a reason to connect with you.
You want to
focus on your business on Twitter, but another important aspect is to extend
your personality. One of the clients I worked with who was a big Star Wars fan,
started tweeting some Star Wars quotes and made connections with people based
on Star Wars. It was a common bridge. Whether for business or a personal reason,
people always are looking for connection and validation. If we give them a seed
of who we are and why they can connect with us then it is like a magnet that
turns on.
Interested in learning more about Gary’s Twitter Account
Management program?
Read about Gary’s program here.
I invite you for a FREE Twitter Review…
During
your 30-minute Twitter Review we will examine your purpose and mission, your
biggest challenges and offer suggestions on your profile, photo, header/background, and more.
Read
more here.