My passion to
teach people to use Twitter, to reach across the Twitterverse, to attract an
audience, to build their brand and create a community, and to communicate how
to effectively engage, all took a massive shift recently when I received an
email from a Twitter follower. She voiced that one tweet I shared was the
turning point in her deciding not to end her life.
One
100-character #JustForToday #Affirmation arrived in her stream at the time she
most needed to hear a positive message about her experiences. It prepared her
to help others deal with the same condition that burdened her so much. One
tweet randomly posted amongst perhaps billions of tweets daily made an impact
on her life, and all the lives she will touch going forward, as she dedicated
her life to helping others.
This was an
awakening that Twitter can be so much more than a social or selling platform –
even more so, an opportunity to make a positive impact in the world, to serve
those who may never invest in our products or services. Shifting the focus to –
How can I serve even more people in sharing my message, and empower them to
find their voice is our higher purpose. In doing so, we'll probably sell
more than what we did with the previous mindset.
The day I
received this message was an incredible day that grew into weeks of renewed
passion to serve even more. We'll never know who will see our messages, never
know the impact it will have, never know the shifts one tweet can make in one
life and the countless others they will touch.
Share your
message with the Twitterverse, and tweet as though everyone is watching and
waiting for the inspiration that will come from you – they are watching. Have
faith that your messages from your heart are meant for others to hear and read.
Tweet boldly my friends.