There
are an infinite number of ways to market a book. But how you should market
depends on several factors. Here they are:
1.
What do you enjoy doing when it comes to marketing?
Do you like the speak or
write? Do you like video or audio or the written word best?
2.
How easy is it to do?
If something is hard, most people aren't going to stick
with it. Start with the easy ones to jumpstart your marketing.
3.What
will you do consistently?
To get the results you want you have to show up on
a regular basis. This creates trust with your audience and it creates momentum
over time.
4.
What's your budget?
Do you have one for marketing?
5.
Are you comfortable spending money to learn while you market?
Spending money
on marketing when you're starting out can be costly and doing it well takes soe
skill so I don't recommend it. But if you can afford to throw money at it,
that's your choice.
I
recommend sticking to free marketing starting out.
If
you are established and have the budget for it, you can move to or add paid
marketing.
Free marketing is generally going to be speaking or writing.
You can do a launch and give a book away for free in KDP. You can do book
parties and readings. You can offer a free consultation or a lead magnet on
social media sites, create a group, do FB lives, you tube videos, blog, guest
blog, guest podcast, write articles and do book launches and promotions. You can
still create a funnel but you would not use paid advertising to promote
it.
Paid
marketing include: advertising of any kind, sponsorships, paid networking and
events both on and offline, snail mail, and free + shipping offers if you plan
to advertise them, need tech help creating them, plus paying for the software.
6.
What assets do you have?
Do
you have a list? Do you have a podcast? Do you have a group? Can you do a FB
swap with them? Can you give value to potential joint venture partners,
affiliates, or strategic partners? Essentially, do you have something you can
barter?
Before
you start marketing your book, answer these six questions, and then make a plan.
Just make sure that your book is market-ready with a great title and cover,
positioned properly within your industry, and is well-written and edited before
you start to market.
Extra tip: Get feedback from ideal buyers before
you publish to make sure your book is ready for prime time!
Want
some easy no and low-cost strategies to start marketing your book? Or, to
jumpstart marketing for a book that needs a boost?
Grab
a copy of 21 Simple Strategies to Jumpstart Your Book Marketing Online: Proven
Techniques for Quick Results. http://ellenlikes.com/21strategies and get a fr*ee #1
Bestseller Launch Checklist.
Email
your receipt to me at ellen@booksopendoors.com/ Subject line: "Checklist". Good
through Tuesday, April 6th. 6 pm PDT/9 pm EDT.