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Do You Lead Or Follow?

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Attract The Right Job Or Clientele:

As we attempt to advance our careers, the decision to follow or lead becomes the essential question for us to answer. During our formative years, the decision boils down to whether we would rather be popular for the moment, part of the crowd, or an outcast.

The next question for us to ponder is the level of importance each possibility holds. Those willing to give up unique thoughts to be a part of the crowd do not advance far. But those ready to go it alone for a long while have a chance to gain grounding. Continuing down this path, many will evolve toward collaborative ideas for further advancement.

My Story

As I entered the sales profession, it became commonplace to be ignored in the office. But it was almost laughable when I heard prospects and clients alike who together branded me as a breath of fresh air. I learned many lessons from the experiences before entering sales and those eye-opening situations that followed.

The simplest example is my not buying into sending the identical generic letter to every prospective client. My manager wanted nothing to do with my suggestion that we personalize some specifics, such as the industry they represent. He said that would be too time-consuming, and then the entire team laughed at my idea.

However, the outcome provided a very different result. Although time-consuming, I secretly sent my own messaging. Sure, it took a while to personalize each communication, but the investment of time proved worthwhile as the results came in.

The entire team garnered zero calls. But I received seven calls, including requests to meet with all.

Clients and prospects appreciate the personalization of communication. It conveys you are not there to make a quick sale but to do your best while giving thought to their situation.

My Lessons:

  • Weigh the pros and cons of each suggestion.
  • Only accept what is compatible with your way of thinking.
  • Seek out like-minded people for support.
  • Believe in yourself.
  • Build your authentic personal brand.

Although I was always doing all of the above, it took me years to accept how I work and understand the ‘why.’ Although I understood the social issues, it was beyond comprehension why the same applies to the corporate scene. The more significant dilemma was my supposedly working with a team. My experience proved to be the opposite of teamwork.

Gaining the viewpoint of your prospective clients first is the gateway to moving the sale forward. I find it ironic that sales executives do not incorporate the same when it comes to training and motivating their sales representatives. Instead, a dull script is handed to everyone because it’s easy.

A welcoming atmosphere for each representative will develop excellent value. The only qualifier is to treat everyone as an equal whether they follow or lead. A diverse team freely providing a variety of ideas will produce better results on several levels. Sales will be more frequent and robust due to the open exchange of ideas. Further impacting the bottom-line is in enjoying longer employee retention.

Eliminating the question to follow or lead and welcoming varying perspectives are essential for adding to the company profit. If I were a corporate sales manager, I would encourage everyone on the team to share their insights and ideas to experience a happier ending for all.

Years later, I was asked to contribute articles to the Personal Branding Blog. The one requirement was to include the words’ personal brand’ in each piece. I had no idea what it meant, but full recognition came to me as I continued to write. Ever since the day I began questioning whether to follow or lead, I was in actuality building my personal brand.

When we choose to step aside to lead and then adhere to the decision, consistency is necessary for all we do. Our unique but uniform approach serves to develop trust in us. Why? People know they can count on us.

“Being the person that others can trust is the better sales strategy of all.


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Your Story: Do You Lead Or Follow?

Take time to reconcile with yourself how you approach the question, do you follow or lead? Relive the highlights of growing up, social interactions, and where you are today.

Following and leading do not matter nearly as much as whether you cave into others’ demands or pave your way despite obstacles. Two examples are:

Should you be the type who typically follows, consider the benefits you may have found in doing so. Have you been able to connect with the people you want to build opportunities together collectively?

Do you have stories to share when you interact with others about how you refused to give in to experience the results you desire eventually? This type of story-telling works exceptionally well on job interviews. It can also serve as an inspiring story to share on stage.

In today’s environment, not only do we need a great idea, but also the knowledge of how to build our networks. Traffic is essential for building business and recognition plus profits. Ultimately, you can come up with the best thing since sliced bread, but if nobody sees it, you aren’t going to make sales, and you won’t make money. Opportunities that have a viable traffic source built into them are few and far between.  

Today may be the day to review what is being offered via Amazon. Should you be wondering how you may increase revenue without investing upfront, click this link to see the recorded webinar to decide if the idea sounds reasonable:  

Almost unprecedented you follow this approach, Amazon will send all the traffic to you. It’s not a loophole, either. It’s a safe, profitable, and respectable approach. You won’t be embarrassed to tell your family about what it is you do online. 

Amazon has grown substantially during the pandemic. And even most pundits agree that if it slows down, it will return to pre-pandemic levels. Before the pandemic, 1 in 5 sellers on Amazon made over $1,000,000 per year. Very few people are exploiting this untapped opportunity. It may be the right time to consider the question, do I follow or lead the way? Click the link to learn the facts:

Sales Tips:  

  1. Share the lessons you learn for others to excel.
  2. Reveal appropriate stories and their lessons on job interviews.
  3. Eye-opening experiences are a story in the making for public speaking.
  4. Be willing to step away from the crowd to establish your personal brand.
  5. Confirm the type of person you want to become.
  6. Admit to which habits may need revision.
  7. Reconsider the statements that begin with, ‘you should do.’
  8. When laughter or ridicule comes your way, recognize your idea may be ahead of the curve.
  9. Step into the leadership spotlight with a helping hand for others to join you.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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