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Your copy should address 3 key questions: Who am I
writing for (audience)? Why should they care (benefit)? What do I want them to
do (call-to-action)?
Create a great offer by adding words like "free,"
"personalized," "complimentary," or "customized." A sense of urgency often helps
readers take action, so consider inserting phrases like "for a limited time
only" or "only 7 remaining!" |