Videos are clearly the web's future. There is more time spent watching videos
online than anyone could have anticipated. This dramatic shift of focus
is growing more and more as the seconds tick by. Let's look at some
staggering facts here, and compare them to just 2 years ago so you can
see the dramatic growth!
comScore, Inc., a company that measures the digital world, reported
that in the month of December 2008, there were
14.3 Billion
Videos viewed by Americans - that's in a single month!
The same company reports that for the month of November of 2009
it had jumped to 31 Billion videos
viewed. Check out some other amazing facts gleaned from this report:
- 8.5% of the total U.S. Internet audience viewed online video. 84.8% in 2009.
- The average online video viewer watched more than 5 hours of
video (in one month!). 12.2 hrs. per viewer in 2009!
- 98.9 million viewers watched 5.9 Billion videos on YouTube
(that's 59.2 videos per viewer in one month!) 128.1
million viewers watched more than 12 billion videos on YouTube.com (94.3
videos per viewer).
- The duration of the average online video was 3.2 minutes, by Nov. 2009 the avg. video length had grown to 4 min.
Video SEO Defined - Improve Your Online Marketing
What's even more amazing is the fact that videos combined with SEO technology can not only provide a showcase for your products and services, but it can also be used to generate page 1 placement on Google.
While most industries are not yet utilizing the power of web-based
videos to motivate and drive traffic to their web presence, some are
catching on and dominating their market. You too can use the power of
search engine optimized videos to enhance your online marketing efforts.
Video SEO involves the Science and Art of causing a video to have a high
search engine ranking on the Internet. Along with this high search
engine ranking is the implied direction of web traffic from the video to
the video owner's web presence. The combination of these elements will
greatly improve your online marketing effectiveness.
Video SEO Services work much like traditional SEO Services. If a
website is properly optimized for the search engines then the results of
Video SEO can be much more profound. When you properly optimize your
videos, the search engines should reward
you not only with a listing for your video but can also show a Video
Thumbnail!
Research has shown that when
people are given a page full of text and a picture shows up on that same
page that they will click on the listing with the
picture more often than the ones with just text.
Part of the Video SEO services I perform for clients is the publishing of theirr video all over the Internet.
Proper optimization of the video will help it rank well on the various search
engines.
For example, I had a commercial realtor come to me who wanted to showcase a multi-family condo development on a global basis. Instead of using pay-per-cliek or traditional SEO, I suggested that we shoot a couple of videos and use video SEO techniques to accomplish Google penetration. Within thirty days, we had secured page 1 under the term "Fractred Condos." As a result of this campaign the client achieved more than 1,000 views of his videos and sold the complex.
If your business is looking for cutting edge "Next Wave" technology that can give you an advantage over the competition, viral video marketing is one of the online technologies you need to try.
If you are serious about dominating your area of the Internet, give
the Video SEO experts a call at 904-234-6007. We'll show you how
affordable online video can be and how effective it can be to generating
leads and sales.