FAST TRACK BONUS : You can view this entire tip
series right now at:
http://www.anniejenningspr.com/pages/special_reports.htm
Tip #6 Know The Breaking News In Your Area
Of
ExpertiseBecome well-read. Look for articles in major
national
newspapers and magazines that tie into
your area of expertise and monitor the
news
websites first thing each day.
Once you spot a national article
or breaking news
story that you can expand upon or offer
commentary on,
you will want to contact the media
using your contact database. Then send
your
talking points, MEDIA BIO, fast contact info and
availability. Be
sure you also mention the
article or breaking news event on which you
are
pegging your pitch.
Example: A new study release today by
Harvard
University says that . . . (then go into your
commentary on the
study in talking/message point
format.)
Your Publicity Pro tips are
sent to you every
other day so keep an eye out for your next one!
We
wish you great success!
About Annie Jennings PR
Annie Jennings of
the national PR firm, Annie
Jennings PR, is a highly acclaimed
national
publicist whose outstanding vision & insight
have
revolutionized the publicity industry. Annie
Jennings PR's clients
appear on all of the top
national media.
Interested in the most
powerful radio campaign
your money can buy? Let us know at:
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Thanks,
Annie
