Maha Abouelenein, a personal branding expert, CEO and founder of global communications consulting firm Digital and Savvy. She is the best-selling author of the book, 7 Rules of Self-Reliance.
With over three decades of experience, she has crafted strategies for global corporations, startups, sports organizations, governments, CEOs, and high-net-worth individuals.
Maha Abouelenein managed communications for major tech companies in the Middle East, including Google, Netflix, Udacity, and Careem. She helped Weber Shandwick establish 18 offices in the Middle East and led their Cairo operation.
Abouelenein contributed to the largest IPO and acquisition in Egypt’s history at Orascom Telecom.
Raised and educated in the U.S. to Egyptian parents, Maha bridges cultures, supporting businesses and navigating opportunities in the Middle East.
She’s been named one of the most influential women in Dubai, a Forbes Power Woman of the Middle East, a Top Woman in PR by PR News, and one of Minnesota’s Leading Women in Business.
Maha is an advisor to LockChain.ai and Global Gaming League; sits on the Global Board of Directors of the Associated Press; contributes to Forbes and hosts the business podcast Savvy Talk.
Here are 7 savvy ideas from Maha Abouelenein:
- Be self-reliant. You must initiate and innovate. Don't wait for anything to happen...make things happen!
- Reputation is your currency. Treat it with care, for it impacts your income. Abraham Lincoln said, “Reputation is like fine china. It’s beautiful when functioning well, but once broken, it’s so hard to repair.”
- If you have a crisis of reputation, follow these 4 steps:
a) Have empathy for those who have been harmed
b) Apologize to those who were affected
c) Pause and think about how to proceed
d) Do the work to repair the trust
- Create value for others. In doing so, you create value for yourself. And once you learn to generate value for others, you can do it for yourself and create more revenues.
- Never be a “waiter,” be a creator. Life is too short. What are you waiting for? Do it Now!
- Never stop learning! Don’t wait. Learn! Once you learn more, you can earn more! Gandhi said, “Live like you will die tomorrow, and learn like you will live forever.”
- Reserve 15 to 30 minutes daily for self-education. Visit YouTube or other online learning platforms; read eBooks or old-fashioned hardcover books. Just keep learning...it helps you grow, expands your life and your income!