WHY DO MY CUSTOMERS BUY FROM ME
Lesson - You need to know why your customers buy. It may be completely different than the message you try to communicate.
I suggest reaching out to customers and asking WHY? what can we do to strengthen our partnership.
Then you can compare this to how you currently present your company.
You may be surprised to learn the result.
You may think I am the lowest cost and their response is I can reach you 24x7 if i have an issue?