Unlocking Untapped Potential: The Art of Repurposing Your Best-Performing Content

You can have more impact, influence, and income with your repurposed best-performing content. Start today. See results.

In today’s fast-paced digital landscape, content creation is at the forefront of successful marketing strategies. However, creating fresh and engaging content consistently can be a challenging and time-consuming task. That’s where the concept of repurposing comes into play.

As Gary Vaynerchuk advises,

“Repackage your content into multiple media formats to reach more people.”

By repurposing your best-performing content into different formats, you can extend its lifespan, reach a wider audience, and maximize its value.

Step 1: Identify Your Best-Performing Content

The first step in the repurposing process is identifying your best-performing content. This includes blog posts, videos, podcasts, or any other content that has resonated well with your audience and received high engagement. Look for content that has generated a significant number of views, comments, shares, or conversions. These pieces serve as a strong foundation for repurposing into different formats.

Step 2: Choose the Right Formats

Once you have identified your best-performing content, it’s time to choose the right formats for repurposing. Repackaging content into multiple media formats allows you to cater to different audience preferences. Here are some popular formats to consider:

Infographics:

Transform a blog post or a series of social media posts into visually appealing infographics. Condense the key points, statistics, and visuals into a concise and engaging format. This visual representation can be easily shared on various platforms, attracting attention and driving traffic to your content.

Example: “We took our popular blog post on ’10 Effective Productivity Hacks’ and transformed it into an eye-catching infographic. The infographic garnered 10 times more shares and drove significant traffic to our website.”

Videos:

Create video summaries or highlights of your podcast episodes, blog posts, or webinars. Utilize platforms like YouTube, Facebook, or Instagram to engage with your audience visually. Videos have a higher chance of grabbing attention and can be easily shared across social media platforms.

Example: “We repurposed our top-performing podcast episodes into bite-sized video clips. These videos gained traction on social media, resulting in a 20% increase in podcast downloads.”

E-books or Guides:

Compile a collection of related blog posts or articles into a comprehensive e-book or guide. Add additional insights, case studies, or examples to enhance its value. E-books and guides provide a comprehensive resource that can be shared with your audience or used as a lead magnet.

Example: “Our team combined a series of blog posts on ‘Digital Marketing Strategies’ into an e-book. This resource not only increased our email subscribers by 30% but also positioned us as thought leaders in our industry.”

Step 3: Tailor the Content for Each Format

Each format requires a unique approach to effectively convey your message. Tailor the content according to the format you choose, keeping in mind the preferences and behaviors of your target audience. Ensure that the repurposed content maintains its core message while adapting to the format’s limitations or advantages.

Step 4: Amplify Your Repurposed Content

Repurposing content is not enough on its own. To maximize its reach and impact, you need to amplify it across different channels. Here are some activities to consider:

Social Media Promotion:

Share your repurposed content across relevant social media platforms, leveraging hashtags, engaging captions, and visually appealing images or thumbnails. Encourage your followers to engage with and share the content.

Guest Posting:

Seek opportunities to republish or contribute your repurposed content on influential industry websites or blogs. This exposes your content to new audiences and helps establish your brand as an authority. Include a link back to your original content to drive traffic and engagement.

Email Marketing:

Include links or snippets of your repurposed content in your newsletters or email campaigns. Direct your subscribers to the repurposed content to expand its reach and encourage engagement. Personalize the message and highlight the value of the repurposed content for your subscribers.

Repurpose. Repurpose. Repurpose.

Repurposing your best-performing content into different formats is a powerful strategy to extend its lifespan, reach a wider audience, and maximize its value.

By following the steps outlined above and implementing the suggested activities, you can unleash the potential of your content and make a lasting impact in the digital realm.

Embrace the versatility of repurposing and watch as your content resonates with new audiences, amplifies your brand’s presence, and delivers remarkable results.

Meet Tami Patzer

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Tamara “Tami” Patzer is the creator of the Authority Footprint Formula and the creator/producer of Beyond of the Best Seller Marketing System.

She helps her clients share their big messages and big missions via book publishing, social media, and mass media exposure to help them have more impact, influence, and income.

She is the creator of the Daily Success® Institute and regularly is a featured guest on podcasts, radio shows, and TV news including ABC, NBC, CBS, CW, and Fox.

Tami Patzer is the creator and producer of the Daily Success Media Network featuring seven podcasts including Women Innovators, The Daily Success Show, and The Thought Leaders Show. She also is the publisher of international best sellers Beyond the Best Seller and Women Innovators.

Tami is known for her insight into authority marketing and online visibility as well as an educator and advocate for transformational leaders who want to be seen, heard, and found, so that they can make a huge impact, have more influence, and more income.

Her latest project is the Authority Footprint Founders Club. She is the News Category Director at Podcast Magazine and a popular host and guest on many podcasts. Tamara Patzer is a former editor and a member of the Pulitzer-prize nominated Sun Coast Media Group news team for coverage of Hurricane Charley. She is the creator of Florida Gulf Coast University’s Social Media Certification program and is a frequent social media expert guest on TV news programs across the nation.