Since
1984 I have seen many businesses become amazingly successful due, in large
part, to their sponsorship in auto racing.
This
past year was the 30th anniversary of the signing of my first sponsor. You can describe it as ‘luck and hard work’ as
both were involved.
Wild
Bill’s Clothing was the company and I strongly believed my driver was the
perfect fit to represent their store.
Aged 22; he was handsome, fit and quickly rising to become a pivotal
figure in New England’s hot Open Wheel stock car scene.
It had
taken less than two months to secure the store.
We new someone that worked at the store and I rolled in one day to say
Hello.
I
started things off by explaining my driver was the Marlboro Man for their slick
jeans and leather jackets.
To explain
the partnership as a success would be an understatement. Less than six months later a new location was
needed. Race fans would drive many miles
to purchase the hot new clothing styles for men and woman at the store.
Thirty
plus years later my company has know breathed new life into Cat Litter, sold
record levels of Frozen Pizza, Wristbands for chasing bugs-away and Boilers for
heating homes. I’ve worked with over 21
Corporations and many small businesses.
All gained marked success and a healthier image for their Brand.
Over the
years sponsors have know become partners and leveraging, correlations and all
this language used, in my opinion, has made many commercial programs to complex
for the good.
But
what bothers me most is the all powerful reason. Why?
Why won’t you or your company consider sponsorship? Why have you not become a partner with a motorsports
team or driver?
I’d
really like to know…
So
give me a call or shoot me an email.
Thank-you,
Rick
Raducha
Driver
Connection
LINKTOEXPERT
Brand Management
Cell: 860-796-7223
Office:727-914-0689