Since
1984 I have seen many businesses become amazingly successful due, in large
part, to their sponsorship in, or involving auto racing.
It has been 32 years since I signed my first sponsor. You can describe it as ‘luck and hard work’ as
both were involved.
Wild
Bill’s Clothing was the company and I strongly believed my driver was the
perfect fit to represent their store.
Aged 22; the race car driver I represented was handsome, fit...a great personality; quickly rising to become a pivotal
figure in New England’s hot NASCAR Open Wheel stock car scene.
It had
taken less than two months to secure the store.
We new someone that worked at the store and I rolled in one day to say
Hello.
I
started things off by explaining my driver was the Marlboro Man for their slick
jeans and leather jackets.
To explain
the partnership as a success would be an understatement. Less than six months later a new location was
needed. Race fans would drive many miles
to purchase the hot new clothing styles for men and woman at the store.
Thirty
plus years later my company has know breathed new life into Cat Litter, sold
record levels of Frozen Pizza, Wristbands for chasing bugs-away and Boilers for
heating homes. I’ve worked with over 21
Corporations and many small businesses.
All gained marked success and a healthier image for their Brand.
Over the
years sponsors have know become partners and leveraging, correlations and all
this language used, in my opinion, has made many commercial programs to complex
for the good.
But
what bothers me most is the all powerful reason. Why?
Why won’t your company consider sponsorship? Are you afraid to hear the cost involved?
What has kept you from considering promoting yourself in motorsports?
I’d
really like to know…
So
give me a call or shoot me an email.
Phone: 860-796-7223
rraducha@sbcglobal.net
Thank-you,
Ricky
Rick
Raducha/Driver
Connection
Cell: 860-796-7223
Office:727-914-0689