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Optimize Your Linkedin Business Page

08 Aug 2019 | Posted Under Linkedin
Kathy was interviewed on the Jim Blasingame Small Business Advocate Radio and shared how to optimize your Linkedin Business Page.  You can listen to the show here:

Here are some notes from the show:

You are able to personalize your Linkedin Page URL just like you can on your personal profile.  

Linkedin allows you to add Specialties to your page so you can share your business offerings.  The great thing is these specialties are searchable.

Also, just like your personal profile headline is a very important searchable area, so is the headline for your business page.  It's your opportunity to catch people's attention and distinguish your brand.

Use relevant keywords in your company overview and in the content on your page.  Make it more like your sales letter and share your company story.  Again it is searchable so make it count.

You are able to feature Groups that you own or are active in, with the 'Featured Groups' section of your business page.  

Linkedin Business Pages also has a 'Showcase Pages' capability so that you can feature specific areas of your business, new products, or as a training area.  Be creative here.

Make sure that your utilize your cover photo image by adding in a Call To Action and your company logo.

Listen to the interview here:

To Success!
Kathy Perry

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