In the bestselling book the ‘Four Agreements’, Don Miguel Ruiz talks about four life changing agreements that will dramatically change your life, if you choose to embrace and practice them every day.

In the 2nd agreement ‘Don’t Take It Personally’, it is a vital decree that each person needs to subscribe to. Whatever happens around you, don’t take it personally!

Here is a great story for entrepreneurs, one that gives clarity and offers understanding to Don Miguel Ruiz’s words, ‘Don’t Take It Personally’. In a restaurant, the waiter and waitress staff typically will walk around offering
new coffee. If you want a refill or topped off, you say ‘yes’. If not, they are notpersonally affected by your response and they go on.

With that analogy, if we realize that as entrepreneurs we are serving coffee, looking for people who want to drink the coffee and recognize that not everyone wants it
or they don’t want it right now. That doesn’t mean they will not want it later.
Have that same mentality as the waiter or waitress. They are not taking it personally. They are providing service. If you like it, here it is. If not, okay then we will move on to the next.

As an entrepreneur I have embraced that philosophy and outlook, which has allowed me to create a positive mindset instead of taking everything in life personally.

“If you look the right way, you can see that the whole world is a garden.” ~ Frances Hodgson Burnett

In recent years, my proudest entrepreneurial moment emerged while working with Eric Lofholm, renowned sales trainer who previously worked with Tony Robbins. Eric has a great philosophy, belief system and energy. While working through his program, I assisted and coached Eric on Twitter. One of the proudest moments I
had was when he publicly validated me to all of his protégés. During his podcasts
he would constantly ‘shout me out’ on how I helped him with Twitter.

Throughout my life I longed for that form of recognition. I had a strong desire that some ‘super star’ of a higher stature and business success would recognize and validate me, and share my gifts with thousands of people within their community. That was an absolutely incredible experience!

Yes, somebody else could see my gifts, my vision, somebody could see what I could
do for them, and they were willing to refer me and recommend me to their audience. That was the boost I needed for so long. That gave me such confidence to move forward, build programs and do even more then what I expected to do previously.

Keeping with the business trends, digital learning is best suited for entrepreneurs.
A lot of people do not want to show up for a 5-week course, so automation, learning on demand, to fit within their schedule was a must.

That was an incredible ‘aha’ moment, to complete a body of work, to make it publicly available and provide a great service for people. It was an unparalleled and outstanding experience.

It allowed me to move on and create more projects instead of teaching the same class over and over every month, and try to fill it up. I found that emotionally exhausting to market, and then only get a handful of people show up.

How can I change your life? 

Connect with me, and grab a spot on my calendar.

Read Aha Moments That Changed My life, Part 1.

Read Aha Moments That Changed My life, Part 2.