What’s The
Lifeblood Of Any Business
Good customer service is the
lifeblood of any business. You can offer promotions and slash prices to bring
in as many new customers as you want, but unless
you can get some of those customers to come back, your business won’t be
profitable for long.
Good customer service is all
about bringing customers back. It’s all about sending them away happy enough to
pass positive feedback about your business along to others, who may then try
the product or service you offer for themselves and in turn become repeat customers.
If you’re a good salesperson,
you can sell anything to anyone once. But, it will be your approach to customer
service that determines whether or not you’ll ever be able to sell that person
anything else. The essence of good customer service is forming a relationship
with customers – a relationship that the
individual customer feels that he would like to pursue.
How do
you go about forming such a relationship?
Remember the one true secret
of good customer service and act accordingly:
“You
will be judged by what you do, not what you say”.
Providing good customer
service and building better customer relationships is a simple thing.
My
15 Tips:
- Listen and reflect back to the comments and
questions.
- Be impeccable with your word.
-
Under promise, over deliver – provide more
value than you receive in payment.
- Always be connecting and networking – suggest
new friends to people who can help them grow their business or solve their
problems.
-
Give compliments and referrals – even to a
competitor if they can do a better job helping the customer.
- Ditch the Pitch – strive to connect and engage
– always be Serving, NOT Selling.
-
Nurture your connections – keep notes if
necessary on what is going on in their personal life.
-
A huge mistake made by many in Twitter is
setting up your account, and start blasting your promotional messages.
-
My strong suggestion is that you have to earn
the right to ask them to invest in you.
-
Do NOT sell anything until you have 2K
followers and tweets.
-
Just like NPR and PBS they offer high quality
programs 24/7/365, and have earned the right to ask for donations during
telethons. We don’t mind it because of the value they have already shared with
us.
-
You have to invest before you can start
collecting the dividends.
- You can’t go into a bank and open an account
with the bare minimum, and turn around and expect to get a big loan without any
collateral.
-
Give valuable content that enriches the lives
of your audience and customers.
-
Build that ‘know,
like and trust relationship’ needed to help them make their decision to
spend their money with you.
My
BIZ BOOSTER TIP: Giving builds Better Business, both on and off
line.
Tweet me @GaryLoper and let me
know how this tip works for you.
Let’s
Get Better Acquainted &
Explore Collaboration Possibilities
As much as I love all social
media and all the wonderful connections I have made, I really like to get to
know the people in my network on a deeper level.
Would you be open to a
call/Skype, sometime soon?
Grab
a spot on my calendar, or let me know the times that would fit your
schedule better.