All you need is love….and an
iPhone.
If you’re around my age (40
something) you may feel like our generation has been the generation that has
seen the most advancements in technology.
Weather we’re right or not,
it sure feels that way based on the conversations with my kids about what it
was like in “the good old days”
We talk about how TV’s only
had 3 stations to choose from and we as kids where the remote control. How our
exciting game console (Atari) had this really cool game called Pong. How we had
a land line phone and there was only one in the house that everyone had to
share and if you where out and about you had to make sure you had change with
you so you could use the payphone if you needed to. How passing notes in school
was our form of texting friends and how we would pray that the teacher wouldn’t
see us passing them.
Then for my kids to have
conversations with my parents who are in their 70’s really blows their minds as
to what it was like way back when.
Being in the voice over
business I know how technology has impacted the industry. Gone are the days of
agonizing auditions and needing to live in either L.A. or New York to get work.
Now the auditions can come right to your inbox and you can work from your home
studio with anyone in the world.
Same goes for radio. I have a
good friend who started in that industry when she was 19 and she tells me
stories of the processes they had to go through to be on the air and the timing
of it all before the stations went digital. Now, you would be hard pressed to
find more than 3 people in a radio station because most broadcasts come from
one location and are sent out to all the affiliate stations.
How about video and how we
record it?
Unbelievable, right?
I saw an old picture of my
sister video taping my nephew, the camera was as big as her head. We still have
little cassette tapes laying around with family movies on them but no way to
play them anymore.
The invention of YouTube has
been a gateway for so many people to become internet super stars and make lots
of money. It has also created a way to level the playing field for small
businesses who are in competition with larger corporations that have huge
advertising budgets
This is where the love comes
in…we need to embrace and welcome the ever changing digital world when it comes
to using video and advertising our businesses. Traditional media is expensive
and really isn’t reaching most businesses demographics anymore.
So where is your audience
these days? Most likely you will find them on YouTube. Video has become the
most effective means of communication known to man. A few weeks ago I came across a stat that said 96% of
consumers will purchase a product or service if they have seen a video about
it.
What that tells me is that
video is where it’s at and what every business needs to be creating.
Now hold on I know what
you’re going to say next, I don’t know how to create video on my own and if I
have someone do it for me it’s very expensive.
Well, not with The Pocket
Producer System™ This system was developed by a friend of mine who has been in
the business of creating video content specifically for the internet for over
10 years. He has developed this process for everyday business owners like you
and I to learn to record, edit, add graphics music and upload all right from
our iPhones. Which really does now level the playing field in marketing.
I suggest that you follow The
Pocket Producer ™ on FaceBook https://www.facebook.com/PocketProducerSystem
And on YouTube https://www.youtube.com/channel/UCy7BuSZodfSYaPyBljrPUHQ
So, when it comes to
technology and keeping up with it, I think we, as 40 somethings and beyond,
should give ourselves a pat on the back especially if you’re in business and
need to keep up with today’s crazy digital world.
Please leave me a comment if
you’re currently using video and how it’s going for you or if you would like to
learn more about The Pocket Producer System™