By Carl Weiss
“We’re Number ONE!”
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| Image from engineerofknowledge.wordpress.com |
That’s what everyone strives for in this country. Whether you’re talking sports, business, academics, or keeping up with the Jones’, Americans are extraordinarily competitive. This especially holds true online, where ever since the first search engines appeared more than 20 years ago, website owners vied for the top spot on every keyword combination imaginable.
Back in the early to mid-1990’s achieving a page one result wasn’t all that difficult. That’s because everything you needed to feed the search engines was on page one of your website. Back then, there were no blogs. Social networks hadn’t yet been invented. Video was not even possible, since most web surfers used a dial-up connection. Heck, most web designers had to be careful not to use hi-res images, since these could cause a site to load at a glacial pace.
Today, the game has changed. The Internet has become the mac daddy of interactive, multimedia marketing. If you want to wind up on page 1 of major search engines, you need to do more than just create a properly optimized website. There are a lot of moving parts to take into consideration. Not only do you need to be concerned with site architecture, but you also need to add and feed everything from daily social posts and weekly blogs, but you should also create videos on a monthly basis.
The Web is run by the Golden Rule – He Who Has the Gold, Makes the Rules
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| Image courtesy of andhoraa.com |
The multimedia approach isn’t just a great way to build and engage a targeted audience, it’s also a way to generate Google Juice. The world’s most popular search engine takes into account everything from how many followers you have on Twitter, Facebook and Google+, to how many people are reading, commenting and reposting your blogs. Since Google also owns the world’s most watched video portal: YouTube, creating a growing following who watches your videos is another way to move your site and your videos onto page 1.
The problem is that unless you have the time or a dedicated online marketing staff to continually feed content day in and day out to the Internet, most business owners usually take one of three tacks:
1. They outsource their online marketing
2. They start off with the best of intentions only to run out of steam
3. They throw in the towel
Having spoken to thousands of business owners over the past few years, what I always ask is the obvious question, “If your competition is on page one of the search engines and you are not, is this good or bad for your business?” While every business owner agrees that the last thing they want to do is provide their competition with any competitive edge, some of them have either tried to outsource their online marketing with horrible results, while others simply can’t afford to spend $1,000 or more per month to get the job done.
While I sympathize with both these situations, while I can educate the public on the ways to select a reputable online marketing firm, what I haven’t been able to do is show them how to get the job done cheaply. That’s due to the fact that it takes a considerable amount of time to feed a minimum of 3 social nets daily. Not to mention that writing and distributing weekly blogs that engage and grow readership doesn’t come cheaply. So if you think that paying someone a couple hundred dollars a month is going to magically move your website onto page 1 of Google, you are in for a rude awakening.
Is Scalable Online Marketing Possible?
Being the CEO of one of the last online marketing agencies around that still offers written guarantees for organic results, I can tell you that until recently, all I could do was shake my head and wish business owners who wanted the results but couldn’t afford the price good luck. That’s because there is no longer any shortcut to long term online results. While you can sometimes get an optimized blog or video to pop up on Google page 1, when it comes to getting your website to move up the rankings, someone has to be willing to do the work.
That’s also the main reason we’ve been producing a weekly Working the Web to Win blog and radio show for the past three years. Hector and I weren’t trying to be blogging or online radio superstars. We just wanted to keep the public up to speed on the ever changing Internet. While this provided business owners with tidbits of knowledge, there was no way to pull this material together into a multimedia training course that would teach them what they needed to do in order to become a scalable DIY online marketing system. Until Now!
Introducing WWW University
Starting on May 1, WWWU was introduced to bridge the gap by allowing website owners to decide how much of the task they want to take on and how much they want to outsource. That’s because we have launched the first of our DIY Online Marketing Training Courses that are guaranteed to show people the same techniques that we have been using to generate page 1 results for clients.
Our first e-course, SEO Made Easy, consists of twenty chapters that take students step-by-step through the process of optimizing websites. The course material covers everything from the proper use of page and image tags, to maximizing your Google Juice and leveraging local SEO. Better still, the course includes a half-dozen videos that show you what it takes to generate page 1 results. We also include everything from contact information with the instructor, to a weekly WWWU Newsletter that is designed to keep you up to speed with regards to the ever changing World Wide Web. Not bad for a one-time tuition of only $97.
During the course of the next few months we are going to add more courses including Business Blogging, Viral Video Magic, Social Media on Steroids and more. Even better is the fact that we will provide special pricing for alumni for additional training modules and optional online marketing via Working the Web to Win that will allow graduates to create a scalable online marketing system that lets them decide how much time and money they want to spend to get the job done. To put this system into perspective, imagine what it would be like if you could go to your local Mercedes Benz dealer and pick out any car on the lot, knowing that by helping out around the dealership you could get the car of your dreams at a price you can afford. If the prospect of creating a scalable, affordable system of online marketing is something that you would like to learn more about, take our SEO Made Easy course for a test drive athttp://wwwu.patience.io/catalog/4385