Have You Noticed It’s No Longer Business as Usual?
Since 2010 there has been an unprecedented shift in the world that is transforming the way we do business. Innovation and technology are forging a path of major reform from the business pushing their brand out by traditional channels, hoping to capture their market share to savvy consumers who know what they want and find their brands through the multichannel of social media.
Today’s world is predominantly digital-driven and this is only the beginning of massive shifts in how we market our products or services. Consider the growth in cell phones and their evolution to becoming smartphones. For most people, their mobile phone is the last thing they look at before ending their day and the first thing they check in the morning.
With the explosion of innovative apps, the phones performs a myriad of time-saving functions from camera to alarm clock to navigation to banking to controlling our home security, electricity, entertainment and provide connectivity wherever you are.
Consider the following:
• By 2020, it is estimated that 2.5 billion consumers will own a smartphone.
• Google will be introducing Google glasses by the end of the year. You won’t even have to pick up your smartphone, the glasses will do everything with the command of your voice.
• The children of the 21 century are growing up with the benefits of technology and are fully engaged as schools begin to adapt new ways of teaching which are dynamic, fast, inspiring and enhancing the educational experience of students to learn.
• Social media has given the population the power to instantly share what they love or voice their disappointment in the service at a restaurant or unethical behavior.
What does this mean for your business? How do you integrate the new marketplace buying trends and consumers desires?
You start with your brand by reviewing your brand message and story. Does your brand have an emotional appeal? What is the big “Why” you are in business? What difference do you want to make? What difference will your brand make in the consumers’ lives, in the world?What is your legacy?
Shift your sales approach from features to how improved their life or business will be. Focus on the dreams and desires of your customer. Reach out and find out what they are truly passionate about or what their problems are. Your business could be the one that they have been seeking.
Find ways to be in touch with your current or potential clients. Introduce them to referrals or send them business intelligence reports pertinent to their business. Learn about them personally, their staff, their passions and have conversations to get acquainted. Harvey MacKay, author of Swimming with the Sharks and founder of the MacKay Mitchell Envelop Corporation has a practice in which his dad taught him 66 questions to ask the clients he has or is interested in acquiring their business. If you would like to know more about Harvey MacKay’s 66 power questions, you can download here: http://www.harveymackay.com/pdfs/themackay66.pdf
If there is a problem, find a solution to fix the situation. Even if the client should not want to continue to do business with you, have an exit call with them. Let them know how you have rectified the problem. Creating an excellent customer service is one of the most valued ways in which to build customers that are advocates for your company. This is an opportunity to create new ways to let them know you appreciate them.
In a marketplace dominated by digital innovations, you would be wise not to lose that human touch and integrity on and offline.
This is a golden age in brand marketing. Technology is the key to your ability to create an extraordinary experience, save time and money, reach more of your target market and achieve phenomenal success . . . the modern day small business can sail past even the largest of companies with strategies that blend the new marketing options with conscious capitalism.
If you would like to know how to be prepared for the capturing the powerful breakthroughs in the New Frontier of Digital Age of Marketing, please contact:
Jewel McKeon, President & Founder Power Point3 Inc. – The P3-Agency Transforming the Ordinary Into the Extraordinary Since 1990
2012 Internationally Recognized Top Business Matchmaker of the Year 2004 National Business Woman of the Year 2003 Florida Business Woman of the Year Office: 800.515.9422 ext. 102 • Cell: 727.224.3544 www.PowerPoint3.com • www.P3-Agency.com jewel@powerpoint3.com