If you missed Part 1, you can access it at: https://booksbusinessabundance.com/do-you-feel-invisible-part-1/ The key to being visible is being different as Christopher Lochhead and Heather Clancy explained in their #1 Bestseller, Niche Down, (http://nichedownbook.com/book-signup/) which we launched for them. It's much easier to dominate when you are so different that you are the only choice for people who want what you do. And once people realize how different you are, they will want to interview YOU and work with YOU and nobody else! So, you'll want to write a book that lays out what is different about you, your system, or both, creates buzz, and give your readers the chance to see your uniqueness! Unfortunately, too many authors don't think this way. Instead, they look at a niche and think that it's oversaturated, and they believe that they are too late to the party. But, nothing could be further from the truth! If you understand what makes you and your approach different, you will never have to worry about being invisible or about the other books in your niche. With a new angle, no niche is ever saturated! To understand what I'm saying lets look at weight-loss. So many weight-loss books become bestsellers... why? Because in the United States, we are a country of overweight people, for the most part, and people want to lose weight, but, not every diet works for every person and some people buy every new diet book that comes out and never lose weight! That’s why so many are best- sellers. Here are just a few to give you an idea of how many different angles there are on a single subject-in this case, weight-loss: • Dr. Atkins New Diet Revolution • The South Beach Diet, The Delicious Doctor-Designed, Fool-proof Plan for Fast and Healthy Weight-loss • The Acid-Alkaline Diet for Optimum Health, Restore your Health by Creating PH Balance in your Body • Enter The Zone, A Dietary Roadmap • Skinny Bitch, A No-Nonsense, Tough Love Guide for Savvy Girls Who Want To Stop Eating Crap and Start Looking Fabul • Eat to Live, The Amazing Nutrient-rich Program for Fast and Sustained Weight-loss When you are different, you own your category. That means by definition, you are first in that category. When the Dr. Atkins New Diet Revolution came out it was, well, revolutionary-the first in it's category and that's why it stood out and did so well. It was a new and different approach that worked for many people. But, there are other ways to stand out too. For instance, if you look at the list above, some books appeal to wanting to be healthy, others appeal to rapid weight loss and some appeal to both. And then, there is Skinny Bitch, which focuses on how the reader will LOOK if they follow the diet. It's no accident that this book, released in 2005, was an Amazon bestseller for years and still sells books daily because their audience cares more about how they look than about being healthy. This book sells attitude and being part of the in crowd. And it works! In addition, if you look at the titles above, you'll also see some of the other guiding principles of bestseller title writing in action. Short memorable titles always work. Skinny Bitch, Eat to Live, Enter the Zone for example. And using buzz words enhance titles such as: "Fool-proof", "Amazing", "Delicious", "Doctor-Designed" (for expertise), Savvy Girls. So, don't be lazy! There are a lot of authors out there who have good or great material to share, but they don't take the time to understand what makes them and their book ideas different, so they never get the visibility they deserve and their books fizzle. The truth is that you can have a bestseller in any niche! You just have to put some time and thought into how to approach your topic based on your passion, skill, and expertise, get creative with your title (and cover) and figure out what angle you can use to make it different from what is already on the market. Then, write it! Ellen Violette is a award winning book and business coach, multiple International #1 bestselling author, 3-time eLit award winner, regular contributor to Published! Magazine, and CEO of Create a Splash. She helps entrepreneurs get their message out and create credibility and expert status to make a big impact in the world and change lives by becoming a bestselling author and leveraging their knowledge to grow high-income businesses.
Her company is a full-service company for book services for authors and entrepreneurs, coaches, consultants, trainers, and speakers who want to become #1 bestselling authors. It also delivers done-for-you services. To learn more, go to www.booksbusinessabundance.com |