SIN #6: Selling rather than helping. Customers want you to be thinking about how to help their business, not how to sell your products or service.
Phone Sin: Talking way too much about you, your
product/services. Stop Talking. Listen!
Practice asking Questions that will allow the customer to talk about what their own goals are for themselves AND the business. The two may not be linked. Then to about what you can do. These are "open" questions and your conversation revolves around what they say not what your agenda says!
When you are asking questions over the phone, practice using the MUTE button to stop yourself from interrupting! LISTEN.